Best Time to Send an Email: A Comprehensive Guide
Discover the best time to send emails by industry, audience, and time zone so your campaigns earn higher open rates, clicks, replies, and conversions every day.
I run a WordPress blog and want an email marketing setup that automatically notifies subscribers whenever a new post is published, ideally including a short excerpt or preview in the email.
I’d also like to limit access to some content so that only subscribers can read certain sections of a post, or at least make specific posts available only to subscribers. I’m not sure whether this is best handled through WordPress, an email service, or a membership-style plugin.
What’s the simplest, low-cost way to send new-post emails and offer subscriber-only content on a WordPress site?
Hi! The simplest low-cost setup is usually (1) use your email marketing service to send an automatic “new post” email via RSS/automation, and (2) use WordPress (a membership/content restriction plugin) to actually enforce subscriber-only access—because an email subscription by itself doesn’t reliably “lock” content on your site.
Here’s a clean approach that works well for most WordPress blogs:
Most email marketing platforms can pull your blog’s RSS feed and send an email when a new post is published. This is typically the cheapest/easiest “set-and-forget” method.
How it usually works:
yoursite.com/feed/ in WordPress).Deliverability note (worth doing): whichever email service you use, set up domain authentication (SPF/DKIM, and ideally DMARC) so your newsletter doesn’t land in the spam folder as your list grows.
If you want “only subscribers can read X,” you need an access control mechanism on the website—typically meaning accounts/logins. Your email list is great for marketing, but it’s not an authentication system.
You have three common options, from simplest to more robust:
Use a membership/content restriction plugin and mark certain posts as “members only.” Many plugins let you:
If you want low-cost, look for a plugin with a free plan that supports basic content restriction (paid plans add payments, subscriptions, advanced rules, etc.).
If you want most of the post public but only a section locked, choose a plugin that supports partial content restriction (e.g., a block/shortcode that hides just part of the post). This is great for:
WordPress has built-in password protection for posts. It’s cheap and quick, but it’s clunky:
A solid, low-friction setup is:
That last step is optional—many people keep it simple: the email list drives traffic, and WordPress controls access.
Do you want subscriber-only access to be free (just email signup), or paid (true memberships/subscriptions)? The best plugin choice depends heavily on that.
Related questions
I’m trying to send an occasional 1,000-subscriber newsletter without a monthly email marketing plan—what’s the safest pay-as-you-go option for deliverability and unsubscribes?
I send opt-in email marketing from multiple subdomains. If a Gmail recipient unsubscribes from one, should I suppress them across all subdomains for compliance and deliverability?
I’m running an opt-in email newsletter and want to know the most common early mistakes and how to improve results with my first subscribers.
I opened a new Etsy shop and free shipping plus Etsy fees are cutting into profit. Should I raise prices to include shipping or charge shipping separately?
Related posts
Discover the best time to send emails by industry, audience, and time zone so your campaigns earn higher open rates, clicks, replies, and conversions every day.
Boost email deliverability with friendly, step-by-step tips on list hygiene, SPF, DKIM, DMARC, engagement, segmentation, warmups, and avoiding spam filters.
Boost email tone with AI-powered rewriting that makes every message clearer, warmer, and more professional to increase replies and transform digital communication.
Discover how to safely use web fonts in email to boost branding, readability, and engagement with bulletproof fallbacks, mobile-friendly typography, and fast loading.
Boost email open rates and customer loyalty with empathetic, personalized email marketing that speaks to subscriber pain points, emotions, and real needs.
Discover cheerful, proven email marketing strategies for Etsy shop owners to grow subscribers, boost repeat sales, showcase handmade products and build loyal fans.