Tips, updates, and how-tos for email marketers.
Migrate Mailchimp to Klaviyo smoothly with a step-by-step checklist for lists, tags, templates, consent, and flow testing so automations keep running reliably.
Mustafa Aydemir
Optimize images for mobile with practical sizing, WebP/AVIF compression, srcset, and smart lazy loading to hit fast LCP while keeping details onscreen crisp.
Mustafa Aydemir
Accessible templates start with clear heading levels and meaningful alt text; use proper structure, skip decorative images, and support screen readers.
Mustafa Aydemir
Responsive buttons for Outlook desktop using clean bulletproof HTML email patterns: VML fallback, mso-padding fixes, rounded corners, and mobile-friendly sizing.
Mustafa Aydemir
Shared vs dedicated IP: match send volume and consistency, weigh reputation control, warm-up effort, costs, and deliverability risk before moving over.
Mustafa Aydemir
Email feedback loops help auto-suppress complainers: connect ISP FBLs, parse ARF reports, update suppression lists, and safely monitor Gmail’s aggregate data.
Mustafa Aydemir
Deliverability drops after switching ESPs: check SPF/DKIM/DMARC, warm up IPs, sync suppressions, and track bounces, blocks, and inbox placement per mailbox.
Mustafa Aydemir
GA4 UTM rules for newsletters: standardize source, medium and campaign names, enforce lowercase, avoid duplicates, and verify email traffic in GA4 reports.
Mustafa Aydemir
NPS email sequence tactics for higher reply rates: ideal send timing, embedded 0-10 rating, one smart reminder, personalization, and deliverability tips.
Mustafa Aydemir
Cross sell in receipts with relevant add-ons, clear pricing, and gentle timing; keep the receipt useful, respect consent, and avoid any pushy surprises.
Mustafa Aydemir
Review request emails that earn honest ratings: subject lines, timing, personalization, and policy-safe follow-ups that respect customers without incentives.
Mustafa Aydemir
Post webinar follow up emails that convert: timing, segmented sequences for attendees and no-shows, replay value, and clear CTAs to schedule sales calls.
Mustafa Aydemir
Webinar reminder emails that drive show-ups: timing sequence, subject lines, clear join links, calendar adds, and last-minute nudges without spam, for attendees.
Mustafa Aydemir
Lead scoring model that blends replies, clicks, and purchases with smart weights, recency, and cutoff tiers, so sales focuses on real intent, not noise today.
Mustafa Aydemir
Segment SaaS onboarding with feature adoption events to personalize in-app guidance, measure activation and time-to-first-value, and reduce early drop-off.
Mustafa Aydemir
Welcome email series tips for turning new subscribers into buyers: ideal timing, 3-5 email flow, value-first copy, social proof, CTAs, tests, and pitfalls.
Mustafa Aydemir
Cancellation save flow design: map reasons, add pause and downgrade paths, keep exit easy, and track save durability so retention lifts without dark patterns.
Mustafa Aydemir
Reorder reminders for consumables that adapt to real usage: set thresholds, lead times, and safety stock so supplies arrive before you run out, every time.
Mustafa Aydemir