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Email Marketing Blog

Tips, updates, and how-tos for email marketers.

How to add a countdown timer to email campaigns?
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How to add a countdown timer to email campaigns?

Email countdown timer setup: pick a hosted GIF timer, embed the HTML in your ESP, and handle Apple Mail/Outlook fallbacks for accurate urgency with quick tests.

The Importance of A/B Testing on Email Marketing
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The Importance of A/B Testing on Email Marketing

Boost email open rates, clicks, conversions, and ROI with smart A/B tests on subject lines, content, CTAs, send times, and personalization that your audience loves.

Email Marketing and Legal Responsibilities: A Comprehensive Guide
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Email Marketing and Legal Responsibilities: A Comprehensive Guide

Stay compliant and confident with email marketing tips on consent, CAN-SPAM, GDPR, CASL, data privacy, unsubscribe best practices, and ethical campaigns.

Best Time to Send an Email: A Comprehensive Guide
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Best Time to Send an Email: A Comprehensive Guide

Discover the best time to send emails by industry, audience, and time zone so your campaigns earn higher open rates, clicks, replies, and conversions every day.

Tips for Creating Interactive Emails
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Tips for Creating Interactive Emails

Boost clicks and conversions with fun, mobile-friendly interactive emails using quizzes, GIFs, countdowns, polls, sliders, and AMP-powered dynamic content.

Empathy in Email Marketing: The Key Ingredient for Success
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Empathy in Email Marketing: The Key Ingredient for Success

Boost email open rates and customer loyalty with empathetic, personalized email marketing that speaks to subscriber pain points, emotions, and real needs.

Effective Email Marketing Strategies for Etsy Shop Owners
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Effective Email Marketing Strategies for Etsy Shop Owners

Discover cheerful, proven email marketing strategies for Etsy shop owners to grow subscribers, boost repeat sales, showcase handmade products and build loyal fans.

Perfecting Newsletter Advertising: Unleash Your Business Potential
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Perfecting Newsletter Advertising: Unleash Your Business Potential

Discover proven newsletter advertising strategies, conversion-boosting ad formats, targeting tips, and creative examples to grow subscribers, sales, and brand loyalty.

7 Tips to Increase Email Deliverability
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7 Tips to Increase Email Deliverability

Boost email deliverability with friendly, step-by-step tips on list hygiene, SPF, DKIM, DMARC, engagement, segmentation, warmups, and avoiding spam filters.

Effective Email Marketing Opportunities in 2023
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Effective Email Marketing Opportunities in 2023

Unlock high-ROI email marketing opportunities in 2023 with personalization, automation, segmentation, mobile-ready designs and compliant, data-driven customer journeys.

Videos in Email Marketing: Enhancing Your Campaigns Effectively
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Videos in Email Marketing: Enhancing Your Campaigns Effectively

Boost email marketing success with engaging video content that lifts opens, CTR, and conversions while showcasing your brand, storytelling, and personalization.

Improve Email Tone with AI: Revolutionizing Digital Communication
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Improve Email Tone with AI: Revolutionizing Digital Communication

Boost email tone with AI-powered rewriting that makes every message clearer, warmer, and more professional to increase replies and transform digital communication.

Building an Effective Email Marketing Strategy
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Building an Effective Email Marketing Strategy

Boost opens, clicks, and revenue with a friendly email marketing strategy focused on list building, segmentation, personalization, automation, and A/B testing.

The Ultimate Guide to Using Web Fonts in Email
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The Ultimate Guide to Using Web Fonts in Email

Discover how to safely use web fonts in email to boost branding, readability, and engagement with bulletproof fallbacks, mobile-friendly typography, and fast loading.