Best Time to Send an Email: A Comprehensive Guide
Discover the best time to send emails by industry, audience, and time zone so your campaigns earn higher open rates, clicks, replies, and conversions every day.
I send opt-in marketing emails for multiple separate client programs, each using its own sending subdomain under the same parent domain. Gmail recipients can use the built-in unsubscribe link, and my emails include a List-Unsubscribe header that points to an unsubscribe address for that specific subdomain.
If a recipient unsubscribes from emails sent from one client subdomain, does that unsubscribe apply only to that sender identity, or should I treat it as a global suppression across other client subdomains under the same parent domain? What’s the recommended way to handle this for compliance and deliverability?
Hi! In Gmail, a “built-in” unsubscribe click is generally list/message-specific (it triggers whatever your List-Unsubscribe for that particular sender/list points to), so you can keep someone subscribed to other truly separate client programs/subdomains if they separately opted in to those—but you should not treat a Gmail unsubscribe as something to “work around” by simply switching subdomains for the same program, and you should design your suppression rules to match what the recipient reasonably intended.
A practical way to handle it (good for both compliance and deliverability) is:
clienta.example.com, stop all marketing for Client A (even if Client A could technically send from another subdomain later). This avoids looking like you’re evading an opt-out, which is a fast path to spam complaints and reputation damage.A few deliverability/compliance notes that matter here:
If you tell me whether these subdomains represent (1) separate legal entities/brands vs (2) one parent brand with multiple products, I can suggest the cleanest suppression model (program-only vs “global by default + opt back in per program”) for the least risk.
Related questions
I’m fundraising and using Gmail to track investor outreach. How can I organize follow-ups and add tracking/automation without hurting personalization or deliverability?
I’m sending opt-in onboarding email marketing emails and one message with a youtu.be link keeps landing in Gmail spam—does link shortening/click tracking hurt deliverability?
I’m running an opt-in email newsletter and want to know the most common early mistakes and how to improve results with my first subscribers.
I sell physical items on Etsy and buyers keep ordering then immediately asking to cancel as an accidental purchase. Is this a scam, and how should I handle quick cancellations?
I have a new Etsy jewelry shop getting clicks from Etsy Ads but no orders yet. Should I keep spending, and should I split sizes into separate listings?
Related posts
Discover the best time to send emails by industry, audience, and time zone so your campaigns earn higher open rates, clicks, replies, and conversions every day.
Boost email deliverability with friendly, step-by-step tips on list hygiene, SPF, DKIM, DMARC, engagement, segmentation, warmups, and avoiding spam filters.
Boost email tone with AI-powered rewriting that makes every message clearer, warmer, and more professional to increase replies and transform digital communication.
Discover how to safely use web fonts in email to boost branding, readability, and engagement with bulletproof fallbacks, mobile-friendly typography, and fast loading.
Boost email open rates and customer loyalty with empathetic, personalized email marketing that speaks to subscriber pain points, emotions, and real needs.
Stay compliant and confident with email marketing tips on consent, CAN-SPAM, GDPR, CASL, data privacy, unsubscribe best practices, and ethical campaigns.