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Open in app or onlineWho Are Brand Twitter Trends For.Rachel KartenMar 22SaveListenBefore we jump into todays newsletter weve got a brief ad from Sprout Social, the social media management and intelligence tool for more than 34,000 brands worldwide.They just published a helpful article about what ma

Featuring an interview with Nick Moran at Johns Hopkins Bloomberg School of Public Health.Open in app or onlineDrop More Easter Eggs in Your Social PostsFeaturing an interview with Nick Moran at Johns Hopkins Bloomberg School of Public Health.Rachel KartenMar 15SaveListenOne of the most powerful soc

The "We're Not Really Strangers"-ification of social media.Open in app or onlineInspiration Is Everywhere.The "We're Not Really Strangers"-ification of social media.Rachel KartenMar 8SaveListenTrucks.These are all of the objects that have recently been used as vessels for inspirational quotes posted

Featuring an interview with Moh Kloub, Senior Social Media Specialist at ESPN.Open in app or onlineHow ESPN Creates Shareable ContentFeaturing an interview with Moh Kloub, Senior Social Media Specialist at ESPN.Rachel KartenMar 1SaveListenBefore we jump into todays newsletter I want to call out two

The mood board is on main.Open in app or onlineCuration as ContentThe mood board is on main.Rachel KartenFeb 22SaveListenScroll through any small or mid-size brand Instagram account these days and you may notice something: the mood board is on main.Its not uncommon to see small, nimble brands pad th

Featuring an interview with Nicolle Lopez, Social Media Manager at Amtrak.Open in app or onlineAmtraks Trains Tweet Went Through Seven Rounds of RevisionsI spoke with Nicolle Lopez, Social Media Manager at Amtrak, about Amtrak's Twitter strategy.Rachel KartenFeb 15SaveListenIm fairly certain that tr

Why so many brands are illegally using songs and sounds.Open in app or onlineIs Your Brand Illegally Using Trending Audio.Its time to say the quiet part out loud.Rachel KartenFeb 8SaveListenLets start with some hard truths.Most brands are illegally using trending songs and sounds on TikTok and Insta

Featuring an interview with Emily Schultz from BentoBox.Open in app or onlineAll About B2B Social StrategyFeaturing an interview with Emily Schultz from BentoBox.Rachel KartenFeb 1SaveListenB2B companies, Im sorry Ive been neglecting you.Admittedly, most of my newsletters have interviewed B2C brand

And what that has to do with brand social strategy.Open in app or onlineMy Dogs Went ViralAnd what that has to do with brand social strategy.Rachel KartenJan 25SaveListenHi everyone.I personally am feeling that beginning-of-the-year crunch.To counteract it, I have been trying to do more things that

How the Washington State Department of Natural Resources increased link clicks on Twitter by over 1000%.Open in app or onlineUse This "Venus Flytrap" Strategy to Drive More Clicks on SocialHow the Washington State Department of Natural Resources increased link clicks on Twitter by over 1000%.Rachel

Open in app or onlineSocial Media Managers Are Becoming the Main CharacterIs that a good thing.Rachel KartenJan 12SaveListenBack in December the luggage company Away posted a TikTok with text that read We invited social media managers from other brands on an outdoor escape and heres how it went.The

Featuring an interview with Eli Weiss, Senior Director of Customer Experience & Retention at Jones Road Beauty.Open in app or onlineHow Customer Experience and Social Media Teams Work TogetherFeaturing an interview with Eli Weiss, Senior Director of Customer Experience & Retention at Jones Road Beau

These tools made me a better social media professional.Open in app or online20 Social Media Resources That Got Me Through 2022These tools made me a better social media professional.Rachel KartenDec 21SaveListenThis will be the final Link in Bio of the year.I cant even put into words how rewarding it

Featuring an interview with Natalie Sportelli, Head of Content at Thingtesting.Open in app or onlineThingtesting's Social Is Refreshingly StraightforwardFeaturing an interview with Natalie Sportelli, Head of Content at Thingtesting.Rachel KartenDec 14SaveListenBefore we dive into todays interview, I

Including a Reel from the Milwaukee Public Library and a TikTok from the Cincinnati Zoo.Open in app or online8 Recent Brand Posts Im Into and WhyIncluding a Reel from the Milwaukee Public Library and a TikTok from the Cincinnati Zoo.Rachel KartenDec 7SaveListenIts back.This week weve got another rou

The Northeast Ohio Regional Sewer District's Twitter is perfect.Open in app or onlineWhy Do I Follow a Sewer District on Twitter.The Northeast Ohio Regional Sewer District's Twitter is perfect.Rachel KartenNov 30SaveListenTheres really no reason that I should be following the Northeast Ohio Regional

Open in app or onlineHow Social Managers Are Feeling About TwitterIs the new Twitter brand safe.Rachel KartenNov 22SaveListenI know.Not another think piece on Twitter.But for todays newsletter, I was curious to hear how social media professionals, specifically those of us who work on the organic sid

Tips from Graza's social lead Kendall Dickieson.Open in app or onlineHow to Launch a Brand on SocialTips from Graza's social lead Kendall Dickieson.Rachel KartenNov 16SaveListenIts hard to think of a brand that had a more successful social media launch this year than Graza.The squeeze bottle olive o

"Social media isnt a short game to winits a place where you could build something lasting." Open in app or onlineNotion Is All About Slow Growth on Social Media"Social media isnt a short game to winits a place where you can build something lasting."Rachel KartenNov 9SaveListenWhen it comes to brand

A space for us to (finally) connect.Open in app or online Announcing Link in Bio's Subscriber Chat.A space for us to (finally) connect.Rachel KartenNov 7SaveListenToday Im announcing a brand new addition to my Substack publication: the Link in Bio subscriber chat.This is a conversation space in the

How brands build hype before a big announcement.Open in app or onlineRecipe for a Social TeaserHow brands build hype before a big announcement.Rachel KartenNov 2SaveListenNothing hits like a good teaser post.And nothing flops like a bad teaser post.From celebrity partnerships to product launches, al

Featuring an interview with Livianette Cabrera, social media coordinator for the NYC Department of Sanitation.Open in app or online The rats are absolutely going to hate this interviewI spoke with Livianette Cabrera from the NYC Department of Sanitation.Rachel KartenOct 26ListenSaveThe rats are abso

Featuring a TikTok from Arc'teryx, a Reel from Jacquemus, and a post from Fly By Jing.Open in app10 Recent Brand Posts Im Into and WhyFeaturing a TikTok from Arc'teryx, a Reel from Jacquemus, and a post from Fly By Jing.Rachel KartenOct 19ListenSaveHi everyone.Hope youre having a lovely week where a

Thank you for subscribing to Link in Bio You are officially in.Welcome to Link in Bio.Im Rachel Karten, a social media consultant based in Los Angeles.I have worked in social media for over nine years and previously led social at Bon Apptit and Epicurious.This is basically the very-candid, not-corny