Category Pirates

Category Pirates

The authority on category design/category creation.

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The Category Science Of Category Pirates

A Below-Deck Look At The Weird Data That Drives Our Decisions And Path Forward Open in app or onlineThe Category Science Of Category PiratesA Below-Deck Look At The Weird Data That Drives Our Decisions And Path ForwardCategory Pirates Mar 15PreviewSaveDear Friend, Subscriber, and Category Pirate,If

1 week ago

The 3 Marketing Metrics To Rule Them All [Part 1]

How To Prioritize What Matters, Produce Revenue-Generating Results, And Skyrocket To Category Success Open in app or onlineThe 3 Marketing Metrics To Rule Them All [Part 1]How To Prioritize What Matters, Produce Revenue-Generating Results, And Skyrocket To Category SuccessCategory Pirates Feb 27Prev

3 weeks ago

Eric Yuan: The Rise Of Zoom

How Culture And Category Design Contribute To A Successful IPO Open in app or onlineEric Yuan: The Rise Of ZoomHow Culture And Category Design Contribute To A Successful IPOCategory Pirates Feb 13PreviewSaveThis Pirate Profile is inspired by Eric Yuan on Christopher Lochhead's Follow Your Different

1 month ago

Sarah Fay, PhD: How To Improve Your Mental Health

Neuro-Diversity, Mental Resilience, And The True Story of Six Misdiagnoses Open in app or onlineSarah Fay, PhD: How To Improve Your Mental Health Neuro-Diversity, Mental Resilience, And The True Story of Six MisdiagnosesCategory Pirates Jan 16PreviewSaveThis Pirate Profile is inspired by Sarah Fay o

2 months ago

Category Design 101: End Of Year 2022 Q&A

Your most-pressing category design questions, answered publicly.Open in app or onlineCategory Design 101: End Of Year 2022 Q&AYour most-pressing category design questions, answered publicly.Category Pirates Jan 9PreviewSaveDear Friend, Subscriber, and Category Pirate,In November 2022, we created & r

2 months ago

Roger Martin: A New Way To Think

Thinking About Thinking, Mental Models, And How To Become A Reflective Thinker Open in app or onlineRoger Martin: A New Way To ThinkThinking About Thinking, Mental Models, And How To Become A Reflective ThinkerCategory Pirates Dec 26PreviewSaveThis Pirate Profile is inspired by Roger Martin on Chris

2 months ago

Dr. Ethan Kross: How To Harness The Voice In Your Head

The Guide To Working With Your Internal Chatter To Make Your Life Better Open in app or onlineDr.Ethan Kross: How To Harness The Voice In Your HeadThe Guide To Working With Your Internal Chatter To Make Your Life BetterCategory Pirates Dec 12PreviewSaveThis Pirate Profile is inspired by Dr.Ethan Kro

3 months ago

Dr. Ayelet Fishbach: Breaking Down The Science Of Motivation

An award-winning psychologist reveals what it really takes to get (and stay) motivated.Open in app or onlineDr.Ayelet Fishbach: Breaking Down The Science Of Motivation An award-winning psychologist reveals what it really takes to get (and stay) motivated.Category Pirates Dec 5PreviewSaveThis Pirate

3 months ago

Why The Best Business Model Doesn’t Always Win

How you make your money must be different than how other people make their money.Open in app or onlineWhy The Best Business Model Doesnt Always WinHow you make your money must be different than how other people make their money.Category Pirates Nov 23SaveListenWe have exciting newsour free 7-Day Cat

4 months ago

Martin Cooper: The Purpose Of Technology

The Father Of The Cell Phone On Making Technology More Efficient And Accessible For All Open in app or onlineMartin Cooper: The Purpose Of TechnologyThe Father Of The Cell Phone On Making Technology More Efficient And Accessible For AllCategory Pirates Nov 14PreviewSaveThis Pirate Profile is inspire

4 months ago