Category Pirates

A Below-Deck Look At The Weird Data That Drives Our Decisions And Path Forward Open in app or onlineThe Category Science Of Category PiratesA Below-Deck Look At The Weird Data That Drives Our Decisions And Path ForwardCategory Pirates Mar 15PreviewSaveDear Friend, Subscriber, and Category Pirate,If

How To Prioritize What Matters, Produce Revenue-Generating Results, And Skyrocket To Category Success Open in app or onlineThe 3 Marketing Metrics To Rule Them All [Part 1]How To Prioritize What Matters, Produce Revenue-Generating Results, And Skyrocket To Category SuccessCategory Pirates Feb 27Prev

How Culture And Category Design Contribute To A Successful IPO Open in app or onlineEric Yuan: The Rise Of ZoomHow Culture And Category Design Contribute To A Successful IPOCategory Pirates Feb 13PreviewSaveThis Pirate Profile is inspired by Eric Yuan on Christopher Lochhead's Follow Your Different

How To Use Reverse Engineering To Achieve Legendary Results Open in app or onlineRon Friedman, PhD: Decoding Greatness To Turbocharge Your LifeHow To Use Reverse Engineering To Achieve Legendary ResultsCategory Pirates Jan 30PreviewSaveThis Pirate Profile is inspired by Ron Friedman on Christopher L

Anyone can apply category design, but it requires dispelling a few myths and learning the fundamental principles.Open in app or onlineA Beginner's Guide To Category Design: How To Create A Category For Yourself And Your BusinessAnyone can apply category design, but it requires dispelling a few myths

Neuro-Diversity, Mental Resilience, And The True Story of Six Misdiagnoses Open in app or onlineSarah Fay, PhD: How To Improve Your Mental Health Neuro-Diversity, Mental Resilience, And The True Story of Six MisdiagnosesCategory Pirates Jan 16PreviewSaveThis Pirate Profile is inspired by Sarah Fay o

Your most-pressing category design questions, answered publicly.Open in app or onlineCategory Design 101: End Of Year 2022 Q&AYour most-pressing category design questions, answered publicly.Category Pirates Jan 9PreviewSaveDear Friend, Subscriber, and Category Pirate,In November 2022, we created & r

How to use the momentum of a legacy category to your advantage.Open in app or onlineCategory Design Tip: When You Cant Create Net-New Demand, DAM The DemandHow to use the momentum of a legacy category to your advantage.Category Pirates Jan 6SaveListenDear Friend, Subscriber, And Category Pirate,This

If your reference is the competition, youre done before youve begun.Open in app or onlineCategory Design Tip: Dont Fight Over Existing Demand, Create Net-New DemandIf your reference is the competition, youre done before youve begun.Category Pirates Dec 30SaveListenDear Friend, Subscriber, and Catego

Thinking About Thinking, Mental Models, And How To Become A Reflective Thinker Open in app or onlineRoger Martin: A New Way To ThinkThinking About Thinking, Mental Models, And How To Become A Reflective ThinkerCategory Pirates Dec 26PreviewSaveThis Pirate Profile is inspired by Roger Martin on Chris

Radical generosity is a core characteristic of mission-driven category creators.Open in app or onlineCategory Design Tip: To Grow Your Business, Bake In Radical GenerosityRadical generosity is a core characteristic of mission-driven category creators.Category Pirates Dec 23SaveListenDear Friend, Sub

Intellectual Capital is the difference between people who climb the ladder of their career the fastest and those who plateau.Open in app or onlinePaid To Create: How To Leverage Your Intellectual Capital To Accelerate Your Career & Achieve Financial FreedomIntellectual Capital is the difference betw

Missionaries create new things.Mercenaries fight over old things.Open in app or onlineCategory Design Tip: Want To Create Net-New Value.Be A Missionary (Not Mercenary)Missionaries create new things.Mercenaries fight over old things.Category Pirates Dec 16SaveListenDear Friend, Subscriber, And Catego

The Guide To Working With Your Internal Chatter To Make Your Life Better Open in app or onlineDr.Ethan Kross: How To Harness The Voice In Your HeadThe Guide To Working With Your Internal Chatter To Make Your Life BetterCategory Pirates Dec 12PreviewSaveThis Pirate Profile is inspired by Dr.Ethan Kro

Climb The Content Pyramid to change peoples thinkingand make money doing it.Open in app or onlineCategory Design Tip: How To Contribute New, Different Ideas That Change The WorldClimb The Content Pyramid to change peoples thinkingand make money doing it.Category Pirates Dec 9SaveListenDear Friend, S

An award-winning psychologist reveals what it really takes to get (and stay) motivated.Open in app or onlineDr.Ayelet Fishbach: Breaking Down The Science Of Motivation An award-winning psychologist reveals what it really takes to get (and stay) motivated.Category Pirates Dec 5PreviewSaveThis Pirate

3 ways to leverage gifting to build your category and evangelize your POV.Open in app or onlineCategory Design Tip: The Most Elegant & Effective Holiday Gifting Strategy3 ways to leverage gifting to build your category and evangelize your POV.Category Pirates Dec 1SaveListenDear Friend, Subscriber,

See how these Category Kings synchronized product, company, and category design.Open in app or onlineHow To Apply The Magic Triangle, With Examples From DoorDash And TeslaSee how these Category Kings synchronized product, company, and category design.Category Pirates Nov 25SaveListenDear Friend, Sub

How you make your money must be different than how other people make their money.Open in app or onlineWhy The Best Business Model Doesnt Always WinHow you make your money must be different than how other people make their money.Category Pirates Nov 23SaveListenWe have exciting newsour free 7-Day Cat

How to ascend to new levels of agency, freedom, and financial abundance.Open in app or onlineThe Digital Creation Game: Exiting The Analog World Of Competition And Entering The Digital World Of Infinite CreationHow to ascend to new levels of agency, freedom, and financial abundance.Category Pirates

Designing a perfect product is not the path to exponential success.Open in app or onlineThe Best Product Doesnt Always Win, Except When It Follows This Category Design PrincipleDesigning a perfect product is not the path to exponential success.Category Pirates Nov 18SaveListenDear Friend, Subscriber

See examples of the specific category, niche, POV, and messaging.Open in app or onlineHow 3 Category Kings Of Coffee Used Languaging To Claim Their NicheSee examples of the specific category, niche, POV, and messaging.Category Pirates Nov 16SaveListenDear Friend, Subscriber, and Category Pirate,This

The Father Of The Cell Phone On Making Technology More Efficient And Accessible For All Open in app or onlineMartin Cooper: The Purpose Of TechnologyThe Father Of The Cell Phone On Making Technology More Efficient And Accessible For AllCategory Pirates Nov 14PreviewSaveThis Pirate Profile is inspire

Anything in the middle feels like something for no one.Open in app or onlineYour Pricing Should Be Free or Ultra Expensive (And What To Do If Its Stuck In The Middle)Anything in the middle feels like something for no one.Category Pirates Nov 11SaveListenDear Friend, Subscriber, and Category Pirate,T

Your Superconsumers can help point to breakthrough ideas hiding in plain sight.Open in app or onlineWhy All Category Kings Build For A Small, Weird Bunch Of PeopleYour Superconsumers can help point to breakthrough ideas hiding in plain sight.Category Pirates Nov 9SaveListenDear Friend, Subscriber, a