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To increase the effectiveness of a.99 pricing strategy by up to 10% (e.00), mention the original price on the price tag Open in app or online When $.99 pricing works bestTo increase the effectiveness of a.99 pricing strategy by up to 10% (e.00), mention the original price on the price tagThomas McKi

Recommend pairings of two different products to seem like an expert (e.a rug to match a sofa).In experiments, that increased ad clicks by 21% Open in app or online Suggest product pairings to boost your salesRecommend pairings of two different products to seem like an expert (e.a rug to match a sofa

Keep your content simple, snappy, and exciting.Research found that people are 25% more likely to read until the end.Open in app or online The 3 rules of effective writingKeep your content simple, snappy, and exciting.Research found that people are 25% more likely to read until the end.Thomas McKinla

Earning a coupon by doing an activity with friends makes people up to 21% more likely to buy from you using the coupon.Open in app or online Coupons earned with a friend drive more salesEarning a coupon by doing an activity with friends makes people up to 21% more likely to buy from you using the co

People are willing to pay up to 49% more when you describe a product in quantities they intuitively understand (e.Open in app or online Make an ounce worth more than an ouncePeople are willing to pay up to 49% more when you describe a product in quantities they intuitively understand (e.Thomas McKi

To cut product returns up to 50%, frame a promotion as a free gift (Buy X and get Y for free), not a bundle (Buy X and Y at a special price).Open in app or online Use gifts to reduce product returnsTo cut product returns up to 50%, frame a promotion as a free gift (Buy X and get Y for free), not a b

Photos of people holding your product boost intentions to buy (+70% on Instagram).Selfies with your product increase engagement and reach (+49% on Twitter).Open in app or online The science of product selfiesPhotos of people holding your product boost intentions to buy (+70% on Instagram).Selfies wi

Virtual influencers make your brand stand out and make your products seem more innovative.Open in app or online Should your influencers be human - or virtual.Virtual influencers make your brand stand out and make your products seem more innovative.Thomas McKinlayJan 31SaveListenNew to Ariyh.This is

Shine a reflection of light on your product.In experiments, people rated products up to 23% more attractive and were 32% more likely to say they would buy them.Open in app or online Make your products shineShine a reflection of light on your product.In experiments, people rated products up to 23% mo

Dont display your product alone.Show it alongside copies of itself.People will perceive it as more effective, both when deciding to buy it and when using it.Open in app or online Show multiple copies of your productDont display your product alone.Show it alongside copies of itself.People will percei

When presenting a product, dont add comments such as it usually looks nicer, it looks even better when.For example, people were 24% less likely to buy an indoor plant.Open in app or online Dont say Its usually betterWhen presenting a product, dont add comments such as it usually looks nicer, it look

These are my 3 favorite science based marketing insights from this year.Ariyh will be back on January 10th 2023.Open in app or online My 3 favorite marketing tactics of 2022These are my 3 favorite science based marketing insights from this year.Ariyh will be back on January 10th 2023.Thomas McKinlay

Use structured designs (e.straight lines) to be perceived as effective and reliable.Use unstructured designs (e.incomplete shapes) to be perceived as fun and exciting.Open in app or online How to design your brand to feel safe, or excitingUse structured designs (e.straight lines) to be perceived as

People believe products from small companies are higher quality.The exception is high-tech products, people prefer those from large companies.Open in app or online Show off that youre a small companyPeople believe products from small companies are higher quality.The exception is high-tech products,

Many other people on social media observe how you respond to a rude complaint.Answer with humor and they will become more likely to buy from you.Open in app or online Take advantage of rude complaintsMany other people on social media observe how you respond to a rude complaint.Answer with humor and

Scientific research found that we perceive prices as cheaper when they are below products (vs above), increasing sales.Open in app or online Where should you display your price.Scientific research found that we perceive prices as cheaper when they are below products (vs above), increasing sales.Thom

Create curiosity, then answer it.People will feel happier.The positive effect trickles down to you and your message, making people more likely to buy from you.Open in app or online The teasing effectCreate curiosity, then answer it.People will feel happier.The positive effect trickles down to you an

Your company pages follower count is pointless if your content doesnt reach them.Organic content doesn't, so you need to pay to boost it.In an experiment, product usage increased 8%.Open in app or online Boost content to reach your page followersYour company pages follower count is pointless if your

Scientists gave free espressos (vs decaf coffee) to people entering stores.Customers bought ~30% more items and spent ~50% more, mainly on hedonic products.Open in app or online Coffee increases spending by 50%Scientists gave free espressos (vs decaf coffee) to people entering stores.Customers bough

Strategically position graspable objects in your creatives.People will feel a sense of ownership of your product, and will be more likely to buy it.Open in app or online Make people want to grab your productStrategically position graspable objects in your creatives.People will feel a sense of owners

Second person pronouns (e.you, your, youll) make readers feel more involved.People will be more likely to engage with you and feel more positive towards your brand.Open in app Use you in your copy to boost resultsSecond person pronouns (e.you, your, youll) make readers feel more involved.People will

In a large-scale experiment, 7-day long free trials (vs 30 days) led to 5.6% higher conversions, 6.4% better retention, and 7.Open in app The optimal free trial lengthIn a large-scale experiment, 7-day long free trials (vs 30 days) led to 5.6% higher conversions, 6.4% better retention, and 7.Thomas

Thank you for subscribing to Ariyh Welcome evidence-based marketer.What to expectYoull get 3min practical marketing insights every Tuesday.Each insight is based on a research paper published in a reputable scientific journal.That means it has been peer-reviewed by other marketing scientists (i.picke