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Buffalo Wild Wings, the popular American restaurant and sports bar chain, is facing a federal lawsuit that accuses the company of false advertising in relation to their boneless chicken wings.
According to the plaintiff, Buffalo Wild Wings is being accused of misleading consumers by marketing their "boneless wings" as actual chicken wings without bones, when in reality, they are made from chicken breast meat, which is quite different in both taste and texture. The lawsuit claims that the company is in violation of the federal Lanham Act, which prohibits false advertising and aims to protect consumers from being misled by unscrupulous marketing tactics.
The plaintiff argues that the term "boneless" should not be applied to a product that does not come from the actual wing part of the chicken, and that the company's misleading marketing has the potential to deceive consumers into believing they are purchasing a genuine chicken wing product.